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149: Tweets, Retweets, and the Race to Measure Social | Chris Kraft, CEO, Share Rocket

Join us when Chris Kraft, CEO of Share Rocket, explains how a growing blind spot for media companies led him to build a company dedicated to audience measurement inside the social media realm. Today, the firm boasts of giving broadcasters a way to measure the impact of their social media efforts by using ratings-based metrics.  Having garnered…
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Facebook Narrows its Lens on the Office

Using Facebook at work is about to become a lot more socially acceptable. The tech giant is secretly building a website called Facebook at Work, unidentified sources told the Financial Times. The site will reportedly allow the workers to chat with their colleagues, make professional contacts and collaborate on documents. It aims to compete with […]

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Riding the Social Mobile Wave: Three Firms Seek to Satisfy Their Appetite for Growth

Ambitious Growth Path Led LiveOps to Acquire Social Smarts Redwood City, Calif. – Asked what LiveOps is all about, president and CEO Marty Beard says, “We’re quietly disrupting what used to be a traditionally sleepy space.” To be more precise, LiveOps provides its 350 to 400 enterprise clients –including some of the biggest corporations in […]

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