How the Internet of Things Gave Support.com a New Groove

  Support.com — a cloud-based software services company that has garnered success by pairing up its technology support services with a variety of marketing partners, including Staples and OfficeMax — has recently found a new groove itself thanks to the growing multitude of devices orbiting around most households these days. The term “Internet of Things” […]

Read full story Comments { 0 }

Using Customer Engagement to Drive Innovation: Therese Tucker, CEO, BlackLine Systems

  As CEO of a $40 million financial solutions firm, Therese Tucker built BlackLine Systems by understanding the needs and demands of middle-market customers when it comes to such thorny automation feats as the financial close. Last summer, when private equity firm Silver Lake acquired a majority stake in BlackLine, Tucker’s bootstrapped beginnings received a […]

Read full story Comments { 0 }

Ambitious Growth Path Led LiveOps to Acquire Social Smarts

  Redwood City, Calif. – Asked what LiveOps is all about, president and CEO Marty Beard says, “We’re quietly disrupting what used to be a traditionally sleepy space.” To be more precise, LiveOps provides its 350 to 400 enterprise clients –including some of the biggest corporations in the country – with cloud-based technology that allows […]

Read full story Comments { 0 }

Financial Insight Into Hiring Dialed the Right Number for The Cellular Connection

  Carmel, Indiana – As the largest Verizon Premium Wireless Retailer in the U.S., The Cellular Connection (TCC) has been making headlines lately with its focus on creating a hands-on shopping experience and helping consumers integrate their phone purchases into their various lifestyles. This much lauded retailing strategy clearly garners results. From 2009 to 2012, […]

Read full story Comments { 0 }

At PacStar, Tactical Thinking Calibrates Growth Trajectory

  Portland, Ore. – When the PacStar board of directors decided to restructure the technology systems firm in 2010, it rehired Bob Dunn, its former senior vice president of sales and marketing and named him CEO. Dunn says the firm had reached a revenue point “where $50 million was commonplace,” but growth was limited. So […]

Read full story Comments { 0 }

Sharing an Ambitious Vision Exposed Velocify’s Path to Growth

  El Segundo, Calif. – If Velocify Chief Executive Nick Hedges has his way, sales people awaiting leads from the boss that mostly won’t pay off, as in David Mamet’s famous play Glengarry Glen Ross, will soon become a thing of the past. Although most of the more than 1,500 companies that Velocify has helped […]

Read full story Comments { 0 }

Middle-Market Executive Interview: Lily Sarafan, President, Home Care Assistance

  It wasn’t too long ago that the market for home healthcare services was composed almost entirely of independent mom-and-pop shops. Then came the franchisors — each model strikingly similar to the next. Or maybe not. For Home Care Assistance, of Palo Alto, CA, the business of franchising is now more about what doesn’t get […]

Read full story Comments { 0 }

Middle-Market CMO Interview: Atri Chatterjee of Act-On Software

  As the CMO of a firm whose software offerings are designed to help medium and small businesses market online, Atri Chatterjee of Act-On Software has many opinions on the marketing priorities of lower middle-market firms. MME asked Chatterjee to share a few of them. MME: Where is this growth coming from? Who are your […]

Read full story Comments { 0 }

Middle-Market CEO Interview: Jimmy DeSisto of Venice Bakery

  Nine years after Jimmy DeSisto of Venice Bakery set out to make a gluten-free pizza crust, the bakery’s offerings are filling menus across the country and shipping containers on their way to the UK and Australia. DeSisto spoke to MME about the coveted crust he used to reinvent his 120-employee firm. MME: As a […]

Read full story Comments { 0 }

One-Time Startups Graduate Into the Ranks of Middle-Market Firms

  As Growth in Mobile Apps Goes Exponential, DocuSign Emerges as Silicon Valley’s Sensible Shoes If necessity is the mother of invention, how then do you explain something like Facebook? Of course, few seasoned business leaders would likely not deem the social media platform today as a business necessity. Still, when you consider some of […]

Read full story Comments { 0 }