MME FIRST PERSON allows contributing authors to connect directly with the Middle Market Executive audience by enabling them to create content – and participate in the conversation – on the Middle Market Executive publishing platform. Each MME First Person is written, and produced by the contributor. For more information on MME First Person email us directly at info@middlemarketexecutive.com.

Why Employee Advocacy Is Every Middle-Market Company’s Lifeline

Social media has become the hub for brand-to-consumer interactions. But can it actually produce measurable results? With the help of internal advocates, social can become your most powerful sales force. In fact, a lead developed through employee social marketing is seven times more likely to close compared to other leads. So it comes as no […]

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Why Middle-Market Firms Should Keep Africa on Their Radar

Africa may not be at the top of your list as you consider global expansion, but I’d urge you to reconsider. By 2050, Africa’s economy is set to grow from $2 trillion to $29 trillion. The continent is home to 11 of the 20 fastest-growing economies in the world, and consumption rates are rising. Contrary […]

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Why CEOs Need to Stay Informed About the Customer Experience

User experience (UX) design has taken the digital world by storm as great industrial designers continue to build innovative products in the physical world. New design software is frequently being released, and new rapid prototyping tools like 3-D printers are changing how we iteratively test and improve our inventions. By all measures, the world of […]

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How to Streamline the Hiring Process to Save Your Company Buckets of Money

Without the proper procedure in place, the recruitment process can be a costly nightmare. Not only can the cost of hiring approach tens of thousands of dollars for certain positions, but you’re also losing productivity every day the position remains unfilled. And if the new hire doesn’t work out, you have to go through the […]

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The Sales Metrics That Improve Middle Market Performance

By Jason Jordan and Michelle Vazzana How prepared is your sales force to handle an uptick in growth? The Center for the Middle Market reported that middle market growth was strong across all revenue segments in 2014. The outlook for 2015 is just as positive with nearly three-quarters (74%) of middle market firms anticipating revenue […]

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Give Managers Decision-Making Power by Balancing Freedom With Responsibility

In Sweden, child rearing was traditionally strict, which led to a reactionary movement of “free upbringing” in the ’70s. Children were free to make their own decisions, so they basically ran wild. Other parents jokingly called it “free from upbringing” because you can’t enforce rules that don’t exist. Free upbringing was overcompensation; the ideal is […]

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5 Ways for Your Middle-Market Firm to Guarantee a Successful Global Project

If doing business in the U.S. is like playing a game of checkers, then the global marketplace is more like playing a game of chess. To win, you have to think through a complex strategy and deal with more moving parts. Different time zones, language barriers, cultural nuances, and profit repatriation make global projects much […]

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You Need to Sell Your Business in 2015. Here’s why.

Over the course of this past year, we in the middle market heard a near-constant refrain: this is the year to sell. And for many people, that was true. At a macro level, the economic outlook was positive, unemployment figures finally appeared to be cheerier, and interest rates were low. Things looked particularly bright for […]

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The M&A Blueprint: Three Keys to Executing a Successful Integration

Year after year, companies continue to do acquisitions despite data that suggests a majority of deals fail to realize their expected value.  Although I believe the percentage of failures may be over-stated, we can certainly do better.   While there are ideas on how to solve tactical issues – poor diligence, over-valuing synergies, failure to address […]

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5 Ways to Encourage Business Intelligence Engagement in Your Employees

Business intelligence is amazing. With the right tools in place, businesses can measure employee performance, identify trends, and craft better, smarter strategies for the future. The data gleaned from business intelligence can be invaluable and transform how decisions are made in the workplace.  But if business intelligence is so valuable, why has its adoption rate […]

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