Welcome to Middle-Market Executive’s CFO Thought Leader Network – where ideas and insights from forward-thinking finance leaders take flight.
For more information about our CFO Thought Leaders visit www.cfothoughtleader.com

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ASK ETHAN: The CFO as Storyteller

When it comes to finance leadership, what role does storytelling play in effective communication? Join us as Ethan Carlson, CEO of Carlson Management Consulting, once more tackles our questions to supply you with answers and a new mind-set designed to help advance your leadership. ¤
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Summer Reading: CFO Book Recommendations

“What book would you recommend to aspiring finance leaders?” This is a question we frequently pose to our CFO guests, and we felt that it was about time that we collected a number of the more illuminating responses for your reference shelf. ¤
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Welcome to the Age of Customer-Centric Finance, John Bonney, CFO, FinancialForce.com

What role should finance play when it comes to measuring and improving the customer experience? Join us when John Bonney, CFO, FinancialForce.com, reveals his CFO mind-set and explains why finance organizations must continue to enhance their customer-centric focus. ¤
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Guiding a Clearing House’s Ebb and Flow, Kim McGarry, CFO, Options Clearing Corporation

Ever wonder what it would be like to be CFO of a systemically important financial market utility (SIFMU) or to put it another way an entity deemed "too big to fail." Join us when Kim discusses her CFO mind-set and explains the complexities of being a post-downturn financial market utility.
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Why All Firms Must Become Data Large, Hugh Watchorn, CFO, Bonhams

It wasn't too long ago that Hugh Watchorn thought of big data projects as belonging exclusively to  large enterprise firms. No longer. Today the CFO of Bonhams says finance leaders can help unlock big data opportunities for firms of all sizes.
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CFO to CFO: Own Your Growth Model, Portia Kersten, CFO, Skout

What role should a CFO Play in architecting their firm's business model? Join us when Portia Kersten, CFO of Skout, the largest global platform for meeting new people, reveals her CFO mind-set and the steps she has taken to maximize Skout's growth potential.
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A Startup Tale of Finance, Family and Restoration, Rob Bohorad, CFO, Yuengling’s Ice Cream

What is the most promising business idea you have failed to act on? Or have there been so many it's difficult to single out just one? Join us when CFO Rob Bohorad recalls the idea that just wouldn't stay put and led him to the door of David Yuengling - a member of the family widely…
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SG&A and the Cloud, Vince Burchianti, CFO, Firehouse Subs

What role should finance play when it comes to technology adoption? Join us as Vince reveals his CFO mind-set, and the strategies that allowed Firehouse Subs to trim its SG&A as it empowered its franchisees.
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ASK ETHAN: Unlocking Value With CPM

Is your corporate performance management (CPM) initiative succeeding? Join us as Ethan Carlson, CEO of Carlson Management Consulting, tackles our questions concerning CPM strategies and the best practices organizations are today adopting to advance their performance goals. Sponsor BlackLine  Does your finance department remain bogged down in the trenches using spreadsheets to accomplish complex accounting…
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Sewing the Seeds of Mobile Disruption, Prakash Ramachandran, CFO, Polyera

Imagine being able to fold your tablet computer several times allowing it to slide easily into your jacket pocket.  Welcome to the age of flexible transistor technology, where CFO Prakash Ramachandran today oversees the finance function for Polyera - one of mobile computing most ambitious disrupters.
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