After the Storm: The Paramedics of Repair & Restore, Steve White, President, PuroClean

What forces are today unifying the hard-helmet clans that dwell within the world of property restoration?  Join us as Steve shares his middle-market mindset and reveals PuroClean’s plans to expand and open  nearly 50 new offices within the next twelve months.

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CFO to CFO: Own Your Growth Model, Portia Kersten, CFO, Skout

What role should a CFO Play in architecting their firm's business model? Join us when Portia Kersten, CFO of Skout, the largest global platform for meeting new people, reveals her CFO mind-set and the steps she has taken to maximize Skout's growth potential.
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A Startup Tale of Finance, Family and Restoration, Rob Bohorad, CFO, Yuengling’s Ice Cream

What is the most promising business idea you have failed to act on? Or have there been so many it's difficult to single out just one? Join us when CFO Rob Bohorad recalls the idea that just wouldn't stay put and led him to the door of David Yuengling - a member of the family widely…
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Why Employee Advocacy Is Every Middle-Market Company’s Lifeline

Social media has become the hub for brand-to-consumer interactions. But can it actually produce measurable results? With the help of internal advocates, social can become your most powerful sales force. In fact, a lead developed through employee social marketing is seven times more likely to close compared to other leads. So it comes as no […]

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A Weight-Loss Phenom Adds Middle-Market Muscle, Michael MacDonald, CEO, Medifast, Inc.

When it came time to help Medifast advance beyond its small-company roots, Michael MacDonald retooled the firm's management ranks by hiring a squad of seasoned executives. Join us as Medifast's CEO shares his middle-market mindset and gears up to tackle yet another of his firm's midmarket growth hurdles - information systems. Sponsor Intacct:  Did you…
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SG&A and the Cloud, Vince Burchianti, CFO, Firehouse Subs

What role should finance play when it comes to technology adoption? Join us as Vince reveals his CFO mind-set, and the strategies that allowed Firehouse Subs to trim its SG&A as it empowered its franchisees.
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