Middle-market firms have long understood the value that strategic partnerships can deliver, but as more midsize firms pursue opportunities in the far reaches of the world, the ability to partner has become a prerequisite for global growth. Join us when Cedric Bru, CEO, Taulia, explains how partnering is unlocking a world of opportunity for his middle-market firm.
Over the next 12 months, what are your priorities for growing this middle-market firm?
Cedric: Clearly, we’ve got three key priorities. What we are creating here is a network—a network where buying entities and their suppliers can engage, collaborate, and grow together. So, the number one priority is to continue to engage the suppliers, so that we can maximize the number of suppliers that can interact with the customers. That’s priority number one.
The second priority is to grow ourselves, of course. We want to continue to double, year over year. That means signing up more of those extremely large companies around the world. So, again, more Pfizers, more eBays, more Agilents.
And then third is to continue to expand our products. The reason why we win business against our competitors is because our product is superior. We want to make sure that it stays like that, so we are making investments in our product, in our core products. But also we are investing outside in adjacent areas, so that we can continue to grow our company and solve more issues for our customers.
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