As CEO of a $25 million financial solutions firm, Therese Tucker built BlackLine Systems by understanding the needs and demands of Fortune 1000 accounts when it comes to such thorny automation feats as the financial close. Yet, as a middle-market firm, BlackLine itself has needs that are more closely aligned with that sector, which, [...]
GoGrid, the Disrupter’s Disrupter, Wields an Operations Edge
When Amazon sizes up its rivals inside the Web hosting arena these days, there is likely some degree of poetic justice being levied when the Web giant faces off with GoGrid, a San Francisco–based Web hosting services firm. After all, it seems only fitting that Amazon — a firm that likes to boast that [...]
For BlackLine, SaaS Ambitions Became Precursor to Middle-Market Growth
Los Angeles — It was the kind of strategy decision that can throw even the most well-managed middle-market businesses into complete chaos. After years of developing, incenting, and motivating its world-class sales team to enlighten customers to the virtues of owning its financial close software, BlackLine Systems of Los Angeles scrapped its enterprise licensing model [...]
As Functional Knowledge Trumps IT Knowledge in the Age of the Cloud, Middle-Market Firms Behold a Flattened World
What was once best left up to the IT department to procure and deploy is now “embedded” in the business, according to Harry Wallaesa, a seasoned business leader whose varied career includes tours of duty as CIO of Campbell Soup Company, president and COO of Safeguard Scientific, and chairman of technology firm Compucom. Middle [...]
As Middle Market Companies Thirst for Innovation, Cloud Computing Goes Deep
It seems that the deeper you drill down into the middle market, the deeper the demand may be for cloud computing. Singu Srinivas, a partner with Waterstone Management Group, shares his thoughts on the middle-market dynamics that govern the adoption of cloud applications. MME: Is there typical path that middle-market companies take when adopting [...]
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