Once upon a time, mom-and-pop shops dominated the Outer Banks vacation rental market. Most are long gone, but a handful learned to
evolve and change as the competitive landscape demanded new skills and extra levels of service. Twiddy & Company is riding a new wave by doubling down on people, process, and software. Read our article: Turf, Surf and Data: The Transformative Tale of Twiddy & Company
In this edition of Growth Monitor, Ross and Clark Twiddy discuss how their family-owned firm used data analytics software from SAS of Cary, North Carolina to remain competitive and tap into a new high-margin business opportunity.
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