About Doug Austin

For nearly 30 years, Doug Austin has been studying the “art of observation” and filtering out the human truths. Whether digging for key customer/consumer insights or preparing the next national retail promotion, it’s all about the ability to “hear and see” what others may not and asking the hard questions that get us to the possibilities. Austin is the SVP of Growth & Innovation and leads product and brand innovation sessions for Marlin Network.

How to Mobilize Your Employees As Brand Advocates

By on July 11, 2013 in First Person

  It’s no secret that middle-market companies want their customers to be brand advocates — but many frequently overlook one of their most important advocacy groups: their employees. Employees are a built-in advocate army. They can personally communicate the benefits of your brand in a way a campaign never could, and they have the ability [...]

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