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225: When Knocking on Wood Is a Strategic Imperative | Jim Cline, CEO, Trex Company

Inside the decking and railing realm, pressure-treated lumber (or wood) represents roughly 83 percent of the linear footage of decking and railing sold, according to Jim Cline, CEO of Trex Company, who credits wood’s dominance of the space with having fostered a favorable growth environment (favorable at least for the makers of composite decking and railings). Join us when Jim explains the market opportunity that he expects will fuel Trex’s growth for years to come.

Listen to the COMPLETE EPISODE Below (00:25:04)

“Our priority is focusing on taking share from wood competitors. … We don’t focus specifically on plastic composite manufacturers because we believe that wood is a much better opportunity for both us and the other manufacturers of wood plastic composite. That’s how we’ve grown the business over the last couple of years. And we see that as a great opportunity for the next several years.”

Guest: Jim Cline, CEO

Company: Trex Company

Headquartered: Winchester, Virginia

Contact:  www.trex.com

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