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197: When the World Is Your Customer | Art Barter, CEO, Datron World Communications, Inc.

By Jack Sweeney on January 22, 2018 in Growth, Podcast

Few U.S. manufacturers appear to have defied the laws of global economics as effectively as Datron World Communications. Capturing 90 percent of its annual revenue overseas, Datron has continued to diligently serve its global customers from a 100,000 square foot San Diego manufacturing facility. Join us when Datron CEO Art Barter explains the unique technologies and regulatory dynamics that led him to double down on leadership development as Datron grew from $10 million in annual sales to more than $200 million in just six years.

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197: When the World Is Your Customer | Art Barter, CEO, Datron World Communications, Inc.

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On Manufacturing Inside the U.S.

“People always ask, ‘How are you doing this?’ And I say: ‘Well, there are a lot of people who need work, and they’re willing to learn electronics and assembly, and we don’t have any problems with the workforce.’ The challenge we face is more the government regulations. And you know, we work with that and it’s a challenge, but we get by and we remain competitive because we don’t design the best technology in the world. We design technology that the customer needs.”

A Thought Leadership Track

Art Barter is also CEO and founder of the Servant Leadership Institute (SLI), an organization that helps people and organizations to put servant leadership into practice.