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About Bob Domenz

Bob Domenz is the CEO of Avenue, a Chicago-based marketing strategy and activation firm that specializes in helping midsize B2B companies drive growth by transforming their businesses and brands. He is also the Founding Director of The B2B Brand Council, a member of the TED conference and a delegate to the Kellogg Innovation Network (KIN).

Six C-Suite Steps to M&A Success

The merger and acquisition failure rate is so high—anywhere from 50 to 85%—that the very phrase “M&A failure” may seem redundant. But why is the demise of mergers and acquisitions not only extremely common but also vexingly persistent? One answer lies in a single word that is ignored all too often: culture. Most due-diligence and […]

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