For many fast-growth companies, corporate culture remains stubbornly adolescent — an awkward organizational construct that never quite reaches maturity. For less inspired middle-market leaders, the company’s holiday party may still serve as a worthy surrogate, while for others, it’s casual Fridays. So when a $20 million company tells its clients, future employees, investors, and [...]
At Geneca, Culture Triggers Growth for Employer as Well as Employees
How a middle-market software developer came to realize that its future would be measured by its employees’ lines of sight. For many fast-growth companies, corporate culture remains stubbornly adolescent — an awkward organizational construct that never quite reaches maturity. For less inspired middle-market leaders, the company’s holiday party may still serve as a worthy [...]
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