IBM’s Middle Man Says Analytics Better Than Sliced Bread When It Comes to Satisfying Growth-Company Appetites

By on February 15, 2013 in Technology

  “What’s the last piece of technology to parallel the impact that analytics is having inside lower-middle-market businesses?” This is one of a number of questions we recently posed to Ed Abrams, IBM vice president of marketing for midmarket businesses. His all-confident reply: “I’d say it almost parallels their first website.” While you may not [...]

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As Functional Knowledge Trumps IT Knowledge in the Age of the Cloud, Middle-Market Firms Behold a Flattened World

By on January 21, 2013 in Technology

  What was once best left up to the IT department to procure and deploy is now “embedded” in the business, according to Harry Wallaesa, a seasoned business leader whose varied career includes tours of duty as CIO of Campbell Soup Company, president and COO of Safeguard Scientific, and chairman of technology firm Compucom. Middle [...]

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Turf, Surf and Data: The Transformative Tale of Twiddy & Company

By on December 18, 2012 in In The Middle

  Once upon a time, mom-and-pop shops dominated the Outer Banks vacation rental market. Most are long gone, but a handful learned to evolve and change as the competitive landscape demanded new skills and extra levels of service. Twiddy & Company is riding a new wave by doubling down on people, process, and software. For [...]

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Analytics Takes a Deep Dive Inside the Bottom Quarter

By on December 14, 2012 in Technology

  It’s no secret that an increasing number of lower-middle-market companies are tapping into the competitive powers of analytics. However, bottom-quarter firms may have to address some unique organizational issues before they are able to properly implement and use analytics to their advantage. We recently caught up with Jundong Song, head of marketing intelligence for 89 [...]

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