According to Adam Ogden, CEO of JuiceBlendz as well as its sister brand YoBlendz (think self-serve yogurt), the future of franchising comes in many flavors.
So far, JuiceBlendz and its sister brand have introduced four variations to the traditional franchising model: a cobranding concept that incorporates both brands into a single store, an arena-style concept that helps franchisees open their shops in sports arenas, a university concept whereby Ogden foresees franchisees located at major universities across the country, and a convenience store concept that can be energized at the gas pump. Read our Article: Smoothie Investors Savor Franchising’s Many Flavors
In this edition of Growth Monitor, Ogden discusses how non traditional franchising models became his firm’s path to growth.
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