Staying True to Our Space | Gregg Parise, CEO, Vroozi

Over the next 12 months, what are your priorities when it comes to growing this middle-market firm?

“We are supremely focused on defining our product market fit, and that means really defining our customer. And I think it’s very easy, especially when you first start a company, a lot of people, and ours included … the founders are out there, they’re doing everything they can do to get a company off the ground. A lot of times, you’ll find that maybe they land that big marquee customer, but that big customer creates kind of a custom software shop for themselves.

“And so, one of the things that I think is really important to us is staying true to our product vision, and being able to say ‘no.’ It’s very difficult when you’re a small company and you have big revenue opportunities to say ‘yes’ to all of the revenue opportunities. But what ultimately happens is that it takes you away from your own product road map, and you end up creating features and benefits for the single-sourced customer that may seem ‘so important’ to you at that point in time.

“So, I think that over the next 12 months it’s about staying focused and staying true to our beliefs, our space, where we know that we can win, and not being distracted by all the other opportunities that come along when you start to get the praise and accolades from a software perspective.”

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