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About John Horn

Previously serving as President of RacoWireless, a leading provider of M2M connectivity solutions, Mr. Horn led the company to record growth and achievement of multiple awards for accomplishments, including ‘Most Innovative Company’ and ‘Entrepreneurial Company of the Year’. John Horn has more than 20 years of experience in the telecommunications and wireless industries. Mr. Horn is recognized as an M2M/IoT pioneer and leader. Prior to that position, Mr. Horn was a leader at T-Mobile for more than nine years. At T-Mobile, he developed and managed indirect distribution for the California Launch – the largest launch in wireless history. During his last six years at T-Mobile, he focused specifically on developing T-Mobile’s M2M program and go-to market strategy.

How the Internet of Things is Making Usage-Based Pricing More Accessible

By on July 13, 2016 in First Person

Usage-based pricing is becoming a business model that creates successful companies and changes entire industries. Under this framework, products and services are monetized via unit consumption rather than flat fees. While this pricing structure has long been the norm in a small handful of industries, we’re beginning to see it explode into virtually every business […]

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