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149: Tweets, Retweets, and the Race to Measure Social | Chris Kraft, CEO, Share Rocket

Join us when Chris Kraft, CEO of Share Rocket, explains how a growing blind spot for media companies led him to build a company dedicated to audience measurement inside the social media realm. Today, the firm boasts of giving broadcasters a way to measure the impact of their social media efforts by using ratings-based metrics.  Having garnered…
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