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195: Entrepreneurial Verve Fuels a Marketer’s Midmarket Rise | Phil Carpenter, EVP, PAN Communications

Just as any sea captain worth his salt ultimately rejects his land legs and returns to the sea, Phil Carpenter's marketing career has seldom ventured beyond the entrepreneurial realm, where he has held management roles in both startups and the integrated marketing agencies that eagerly serve them. Today, as executive vice president and managing director of…
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077: Understanding the Wisdom of Niches, Ken Makovsky, CEO, Makovsky Integrated Communications

Founded in 1979, Makovsky Integrated Communications has steadily drilled down into industry niches in order to unearth the deeper industry knowledge required these days for client-pleasing. Today, the firm serves an array of industries including health, financial, energy and digital branding. Join us when Ken Makovsky charts his firm's path from its humble origins into a…
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