Milkshakes, Burgers, and Analytical Rigor: How a Dairy Business Triggered New Growth

When the first That Burger Joint opened in Skokie, Illinois, last October, there was plenty of local chatter about how yet another Five Guys–inspired venue had moved to town. For others, That Burger Joint represented the long-awaited wedding of one of the Midwest’s most savored milk shakes and two all-beef patties. There’s little question that […]

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