Building a factory in China is a task that the world’s largest corporations approach with no shortage of trepidation. From suspect building materials to organized corruption, when it comes to construction in a foreign land, there seems to be any number of unexpected hurdles waiting to trip up even the most seasoned global executives.
So when an American middle-market firm specializing in the manufacturing of cosmetic brushes decides to build a factory in China, it’s without question a feat worthy of note. Today, 10 years later, Anisa International is the largest designer and manufacturer of cosmetic brushes in the world, approaching nearly $30 million in annual revenue and with a payroll of more than 600 employees. Looking back, CEO Anisa Telwar simply says, “If I had not built this facility, we would not exist. It was a necessity.”