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Making China Your Manufacturing Hub: Anisa Telwar, CEO, Anisa International, Atlanta, Georgia

Building a factory in China is a task that the world’s largest corporations approach with no shortage of trepidation. From suspect building materials to organized corruption, when it comes to construction in a foreign land, there seems to be any number of unexpected hurdles waiting to trip up even the most seasoned global executives.

So when an American middle-market firm specializing in the manufacturing of cosmetic brushes decides to build a factory in China, it’s without question a feat worthy of note.  Today, 10 years later, Anisa International is the largest designer and manufacturer of cosmetic brushes in the world, approaching nearly $30 million in annual revenue and with a payroll of more than 600 employees. Looking back, CEO Anisa Telwar simply says, “If I had not built this facility, we would not exist. It was a necessity.”

 

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2 Responses to Making China Your Manufacturing Hub: Anisa Telwar, CEO, Anisa International, Atlanta, Georgia

  1. Andrew W Morse December 15, 2013 at 12:53 am #

    I have filmed at the Anisa International manufacturing plant in Tianjin twice (in 2005 and 2009). As a producer of videos at many other China factories, the Anisa International factory is by comparison, at a high level of organisation, staff engagement, quality control and environmental sensitivity.

    The latest video is viewable at http://www.digitaltsunami.com/project/anisa-video/

  2. Clarissa Brooks December 23, 2013 at 9:39 pm #

    With all these companies in what seems like every industry moving to China it doesn’t surprise me to see a cosmetic manufacturing company to follow in the same footsteps.

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