Like many middle-market companies, Prophix has a past rooted in a different industry. The Toronto, Canada, software developer began life as an IT industry channel partner–a distributor that delivered value to customers by supplying a product rather than making one. While no one today could mistake Prophix’s business for being something other than software development, its past is sometimes made visible by what’s missing. For better or worse, Prophix never acquired the developer swagger wielded by so many of its Silicon Valley cousins. Instead, the Canadian developer has perfected an air of nerdy diligence that is perhaps better suited for pleasing customers than drawing the attention of institutional investors. Join us when Prophix CEO Paul Barber details the evolution of a company that still marches to a cadence unknown to Mountain View.