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228: How Influencer Marketing Fueled the Rise of G FUEL | Cliff Morgan, Founder, G FUEL

Listen to the COMPLETE EPISODE Below (00:29:38)

Understanding Influencer Marketing

“It was really tough for private equity to get their head around what we do. You can’t build an algorithm around it. We were early adopters of influencer marketing, and and there’s no assurance as to which approach will trigger a better response and more business. So, our approach is really like putting little puffs into a balloon and you just have got to keep puffing on every different medium and every different size to the best of your ability. That’s what’s been working for us as a company.”

Guest: Cliff Morgan, Founder and CEO

Company: Gamma Labs, G FUEL

Headquartered: West Babylon, New York

Connect:  www.gfuel.com/

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