Join us when Matthew Gonnering explains how Widen Enterprises faced a “Do or Die” decision in the late ’90s and early 2000s when it left the analog world behind and transitioned to a digital business. Established in 1948 as a print and prepress provider, the family-owned business entered the new century as a pioneer in the digital asset management (DAM) space and reinvented itself as a developer of software-as-a-service (SaaS) offerings.
“As digital content is created, it needs to be properly managed, it has to have governance, and there are many questions: Who has rights to it? How are we assigning additional information or metadata to it? All these factors are complex at scale, so digital asset management systems really help to solve the disorganization problem that marketers are facing with the explosion of digital content.” –Matthew Gonnering, CEO, Widen
Guest: Matthew Gonnering
Company: Widen Enterprises, Inc.
Headquartered: Madison, WI
Contact: www.widen.com Twitter: @WidenEnterprise