Join us when Chris Kraft, CEO of Share Rocket, explains how a growing blind spot for media companies led him to build a company dedicated to audience measurement inside the social media realm. Today, the firm boasts of giving broadcasters a way to measure the impact of their social media efforts by using ratings-based metrics. Having garnered $5 million in funding from Fox Television Stations, Tribune Media, and Capitol Broadcasting, Share Rocket appears to be growing revenues as well as media mindshare.
Quick Hits: 60-Sec Insight
Guest: Chris Kraft, CEO
Company: Share Rocket
Headquarters: Addison, Texas
Contacts: www.sharerocket.com @sharerocket (Twitter)