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149: Tweets, Retweets, and the Race to Measure Social | Chris Kraft, CEO, Share Rocket

Join us when Chris Kraft, CEO of Share Rocket, explains how a growing blind spot for media companies led him to build a company dedicated to audience measurement inside the social media realm. Today, the firm boasts of giving broadcasters a way to measure the impact of their social media efforts by using ratings-based metrics.  Having garnered $5 million in funding from Fox Television Stations, Tribune Media, and Capitol Broadcasting, Share Rocket appears to be growing revenues as well as media mindshare.

Listen to the COMPLETE EPISODE Below (00:23:58)

 Quick Hits: 60-Sec Insight

Guest: Chris Kraft, CEO

Company: Share Rocket

Headquarters: Addison, Texas

Contacts: www.sharerocket.com   @sharerocket (Twitter)

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