When CEO Martin Rawls-Meehan is asked to identify his company’s primary competitor inside the mattress industry, he rejects some of the sleep world’s best-known brands and instead advances a less obvious rival: Starbucks. According to Rawls-Meehan, consumers have for years been remedying a poor night’s sleep with highly caffeinated cups of coffee. “We see a $15 billion mattress industry that should really be a $50 billion industry, so we must look beyond the traditional competitors and educate consumers,” he explains.
Guest: Martin Rawls-Meehan, CEO
Headquarters: Bloomfield Hills, MI
Contacts: www.reverie.com @ReverieSleep (Twitter)