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145: The Big Sleep | Martin Rawls-Meehan, CEO, Reverie

Rawls Meehan

When CEO Martin Rawls-Meehan is asked to identify his company’s primary competitor inside the mattress industry, he rejects some of the sleep world’s best-known brands and instead advances a less obvious rival: Starbucks.  According to Rawls-Meehan, consumers have for years been remedying a poor night’s sleep with highly caffeinated cups of coffee. “We see a $15 billion mattress industry that should really be a $50 billion industry, so we must look beyond the traditional competitors and educate consumers,” he explains.

Listen to the COMPLETE EPISODE Below (0:31:43)

Guest: Martin Rawls-Meehan, CEO

Company: Reverie

Headquarters: Bloomfield Hills, MI

Contacts: www.reverie.com   @ReverieSleep (Twitter)

 

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