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135: Optimizing Your Firm’s Growth/Capital Balance | Alan Rich, CEO, Chrome River

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Alan Rich says that the best advice he can give to aspiring entrepreneurs is to write down their business ideas and quickly put them under the noses of target customers. “Would you buy it?” is the question that Rich says Chrome River’s cofounders began asking 10 years ago, triggering discussions that more fully exposed a software opportunity inside the expense management space. Join us as Rich explains how that opportunity has steadily propelled the company upward and allowed it to enter the ranks of middle-market firms, where it today competes against application vendors many times its size.

Listen to the COMPLETE EPISODE Below (00:22:33)

Guest: Alan Rich, CEO & Co-Founder

Company: Chrome River

Industry:  Expense Management, Invoice Processing

Headquarters: Los Angeles, CA

Ownership: Privately held

Contact: www.chromeriver.com @chromeriver (Twitter)

 

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