Alan Rich says that the best advice he can give to aspiring entrepreneurs is to write down their business ideas and quickly put them under the noses of target customers. “Would you buy it?” is the question that Rich says Chrome River’s cofounders began asking 10 years ago, triggering discussions that more fully exposed a software opportunity inside the expense management space. Join us as Rich explains how that opportunity has steadily propelled the company upward and allowed it to enter the ranks of middle-market firms, where it today competes against application vendors many times its size.
Guest: Alan Rich, CEO & Co-Founder
Company: Chrome River
Industry: Expense Management, Invoice Processing
Headquarters: Los Angeles, CA
Ownership: Privately held
Contact: www.chromeriver.com @chromeriver (Twitter)